A Meta Description is the short informative text shown under a Title Tag of a website on a SERP. If the writing task is done successfully and effectively then you will be the leader of Internet marketing.
Technical Definition – Meta Descriptions are HTML attributes that displays short description of the contents of web pages. They are mostly used by crawlers or bots to display preview snippets for a web page.
Format to Write Meta Description
<meta name=”description” content=”Write your short and informative sample of web page.”>
Sample should be at most 155 characters.
Importance of Effective Meta Description for SEO :
With such stiff competition for getting top positions in search engines, one of the most important way to reach top is to write effective meta description for your web page content. You need certain amount of skill in developing convincing Meta Descriptions to drive potential customers to click through to your site. These are,
- Keyword placement and priority
- Length of Meta Description (Ideally in between, 135-155 characters)
- Keyword relevance according to your On page of the site
- Keyword usage
- Don’t repeat your keywords again and again
- Write for users not for spiders
- Keyword prominence and proximity
- Unique meta content
- Avoid use of Special Symbols
The above mentioned points are very important for any effective writing of meta description. If you will consider all these points then success will be at your feet. Meta description Tag is the core part of any successful SEO campaign.
If you do not use it then spiders will use either the first two to three lines of your web page or any starting paragraph line but it depends on keyword searching. So if you miss to use keywords in your content then you will lose this SERP race.
But always remember “write for visitors not for spiders”.